Why isn’t my website generating enquiries?

Traffic and enquiries are different problems.

If people visit but don’t contact you, common causes are:

• unclear positioning
• weak calls to action
• generic messaging
• poor mobile experience
• too much focus on services instead of problems solved
• lack of trust signals
• attracting the wrong visitors

A useful test:

Could someone answer these in 10 seconds?

• What do you do?
• Who do you help?
• Why choose you?
• What should I do next?

If not, conversion usually suffers.