GM MEDICAL SOLUTIONS
GM Medical Solutions came to us with a brief for a new website and a short animation to introduce their new range of products. They produce and distribute tens machines, targeting incontinence for all ages. Something we’ve never had to assist with promoting before! As the subject matter is rather personal, the aim was to make their message informative but approachable and friendly at the same time. See more below.
A short vid can often say so much more than paragraphs of text – and in this instance, was the perfect solution for getting across the benefits of using this product in a short, snappy and approachable format. Because the subject matter is a little delicate, GM Medical wanted something that would be friendly and reassuring whilst delivering the key facts. We set about story boarding and script writing so that we would have a framework on which to base the scenes. The characters were designed by Mono, with inspiration taken from both Headspace & Bupa adverts – reflected in their style using flat, primary colours and minimal detail. The finished video was animated in-house.
The website was built alongside the making of the video, with a simple layout and navigation so as not to become too cluttered. We also worked with GM Medical on a sister site for another product – Kneehab – which features moving video sections. Both sites utilise social media and blogging, with feeds and links being pulled in from twitter and facebook.